Forevergreen

This is a company built on the magnanimous personality of the founder, so we're going to start there.

The Founder, Ron Williams

The ForEvergreen website gives a thorough background on its founder, Ron Williams. Here are the highlights:

• from humble beginnings
• made it big in the music industry with a gold record
• worked for a company, sent to shut down the Mexico branch but kept it going instead (he's compassionate)
• started his own company built on healthy living, whole foods

The Company

The ForEvergreen culture is based on a strong vision put forth by Mr. Williams, which embodies empowering everyday human beings to make their lives better. The strong sense of humanity and compassion is pervasive in everything ForEvergreen does.

Ron Williams and his company also believe in helping to make network marketing a mainstream venue for moving products, and in their terms they want to dignify the industry. We like that.

The Products Feature Great Selling Points

ForEvergreen products are hinged on an ingredient called “marine phytoplankton”. It's infused into Primary Nutrition products and Complementary Nutrition products.

The flagship product is called FrequenSea and is designed to “sustain a healthy life”. It contains the marine phytoplankton, which is extracted and made water soluble via a process designed to preserve nutrients:

• no heat
• no chemicals
• instantly absorbed by the body

There are hundreds of vitamin resources in the ocean, but they're not usable by the human body unless processed via the processed by ForEvergreen, making it “bio-available”. The process is exclusive to ForEvergreen and makes phytochmicals and phytonutrients available to the human body, whereas it was not before. Called “Alpha3-CMP”, there's a patent pending on this process used exclusively by ForEvergreen.

It's a great selling point.

This premise is highly marketable and easily broken down into terms the everyday person can understand. The entire ocean, suddenly available to fortify the human diet etc.

Think of it this way: phytoplankton is what sustains the largest mammals on earth (whales), so you know it's nutrient-rich.

Another selling point.

Keep all this in mind as you weigh the pros and cons of the ForEvergreen Opportunity. The products are fresh, convincing and exciting (nutrients from the ocean- that's fresh).

The ForeverGreen Opportunity

The ForEvergreen compensation plan is typical:

1. Free product. When you get yourself 3 Preferred Customers, the ones who sign up for Autoship, your own product is free. Whatever your personal Autoship may be, just make sure it's tripled (3 customers) and it's free.
2. Fast start bonus. 20% bonus on purchases of your Personally Enrolled members.
3. Professional Bonus. Sell $300 in a month after your first month and get 25% bonus on everything over 200 points.
4. All-In Bonus. If you buy an All-In Pack, you get this bonus, which consists of 20%.
5. Residual Bonus. Depending on level, 5%-20% on your 1st generation sales, 4%-8% on 2nd generation, down to % on your 7th generation. That's one leg. The other leg will be half that, percentage-wise, on their sales.

How easy will it be to sell the products, and what kind of commission are we talking? To give you an idea, one 16 oz bottle of FrequenSea costs $55. A 20% commission would be $11 per bottle.

The Verdict

ForEvergreen sells a pricey product, so distributors better invest in a lot of product knowledge and bone up on their phytoplankton science!

On the other hand, the concept is intriguing…nutrients unlocked from the sea. If you feel the magic after watching Ron Williams' engaging videos, then you could make a go of it. We have also talked about their newest addition which has gained much more traction in the recent past with FGXpress and their widely-used powerstrips, beautystrips, and solarstrips product line.

A few cons to go with all the pros…it's hard to find product pricing info on the ForEvergreen website. One must go to Amazon to find that out. Also, there's no mention of distributor training, support, back-end or anything like that on the website either (or at least they're making it so hard to find I gave up).

It's a shame, because they do a great job of marketing the Ron Williams story, the phytoplankton concept, and the exclusive technology involved in extracting the nutrients and making them available to the body.

After watching the videos and exploring the product, you kind of want to get involved…we'd like more information for distributors, please!